In the Fortune article
The World's 50 Great Leaders, writer Geoff Colvin identifies two lessons the leaders consistently support:
* Acknowledge reality and offer hope. This central leadership task is more difficult and important in uncertain times. JPMorgan Chase's Jamie Dimon is again proving excellent at it, talking bluntly about the bank's challenges, offering optimism without sugarcoating. It's a fine line to walk.
* Bring followers physically together. Research shows that when groups meet in person, face-to-face, they trust each other more, become better problem solvers, and are markedly more creative. Those are outcomes every organization needs more of. Pope Francis understands the power of physical presence, having set by far the most torrid travel pace of any pope and gathered followers in 27 countries to date, sometimes by the millions. The organizers of the Jan. 21 Women's March on Washington surprised even themselves when millions of marchers turned out worldwide, drawing energy and inspiration from one another.
How can we utilize these leadership lessons into our own career?
We recently returned from the annual ExhibitorLIVE event in Las Vegas where we had the opportunity to showcase our newest
10x20 displays booth.
The very nature of a trade show event is the opportunity
to bring people together, talk about their business needs and demonstrate solutions.
This year we created an immersive experience using virtual reality (VR) where we embedded our company content into different world experiences. You can watch the video again here at this link below and use your mouse or cursor to experience a 360-degree view.
Participating in trade show events is all about the opportunity to meet in person with prospects and build long lasting relationships. We had a great time at ExhibitorLIVE this year.
In the next The Idea Express newsletter from E & E Exhibit Solutions, we will share even more information about our experience and some key post-show metrics that business leaders should pay attention to.
